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Media & advertising insights.

Ideas and practical questions for a changing media landscape. Explore perspectives on advertising automation and emerging technology, with publication dates, update notes and sources.

Meta AI Video Ads: What to Check Before You Publish
Meta AI Video Ads: What to Check Before You Publish

A practical review process for AI-generated Meta ad videos: check product accuracy, claims, audio, captions and destinations before launch.

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John LeeOctober 8, 2026
Meta Ads UTM Tracking: Check the Click Before Trusting GA4
Meta Ads UTM Tracking: Check the Click Before Trusting GA4

A practical Meta Ads tracking check: standardize UTM labels, test landing-page redirects and verify campaign data in GA4 before comparing results.

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John LeeOctober 7, 2026
Google Ads Automated Promotions: Audit the Offers Your Ads Can Show
Google Ads Automated Promotions: Audit the Offers Your Ads Can Show

Check Google Ads automated promotions, review sourced offers and decide when manual controls make more sense for your business.

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John LeeOctober 6, 2026
Google Ads Seasonality Adjustments: When a Short Sale Needs One
Google Ads Seasonality Adjustments: When a Short Sale Needs One

Planning a short promotion? Learn when a Google Ads seasonality adjustment fits, how to calculate the conversion-rate change and what to verify.

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John LeeOctober 5, 2026
Meta Reels Ads: A Practical Creative Check Before Launch
Meta Reels Ads: A Practical Creative Check Before Launch

Review Meta Reels ads before launch: check vertical creative, safe zones, captions, the offer and the mobile destination with this practical checklist.

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John LeeOctober 4, 2026
Performance Max Sending Traffic to the Wrong Pages? Audit URL Expansion
Performance Max Sending Traffic to the Wrong Pages? Audit URL Expansion

Audit Performance Max landing pages, URL exclusions and page feeds before increasing spend. A practical checklist for lead-generation advertisers.

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John LeeOctober 3, 2026
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