Crypto and Why it's the Future of Everything

How Crypto Payments are Redefining the Payments Landscape

In recent years there has been a surge of interest in the cryptocurrency, blockchain and bitcoin. This is largely due to their rapid rise in value and the increase in press they have received.

But cryptocurrencies are not just a digital asset, they are also an ecosystem with its own payment systems that provide more than what legacy currencies and payment systems can offer.

Crypto payments are redefining the payments landscape. They cannot be controlled by any centralized institution or government, which means that no one can prevent you from making payments around the world with them.

With the increase in volume of digital transactions, the blockchain technology is now being used to provide a decentralized and secure means of payment.

Most people these days are embracing cryptocurrency as an alternative to fiat currency. The process follows three steps:

1) A user sends money from their bank account to an exchange that trades cryptocurrencies.

2) The trader purchases a desired amount of cryptocurrency with the fiat currency at a current price, for example, one fraction of a bitcoin for $5,000.

3) After purchase, the buyer transfers their newly-purchased bitcoins from their account on the exchange to their personal wallet by using the private key or code.

These systems are not only simplifying and streamlining the payments process but are also disrupting the global payments system by competing with banks and SWIFT.

Using Crypto for B2B Transactions

Cryptocurrency relies on distributed consensus ledgers (aka blockchains). Blockchains are shared databases that update as each party completes transactions and cannot be corrupted because they aren't stored in any single location.

There are many potential benefits for using cryptocurrency for business-to-business (B2B) transactions including: lower transaction costs, increased transparency, reduced fraud risk, faster settlement time as well as reduced credit card fraud.

Unlike the traditional payment methods, crypto payments are not reversible like credit cards or PayPal. This makes them safer for trading digital goods and services.

There are a variety of crypto payment methods that companies can offer their clients, such as paying in Bitcoin or in Ethereum. It is also important to consider how, an agency for example, will be able to accept these cryptocurrencies from a client, from which platform the client will issue the payment, how each party protects their existing crypto assets from market volatility as well as what kind of fees they will incur relative to the size of the transaction.

How Crypto Can Help Close the Gender Gap in The Marketing Industry

Crypto has the potential to be a great disruptor in the marketing industry, offering solutions to a host of challenges.

The gender gap will only widen as women enter the workforce. But it's not because there are more men than women interested in marketing careers but because of unconscious and conscious bias that continues to persist across our industry.

Crypto can help close the gender gap not just by providing access to finance but also by promoting an inclusive environment that is free from bias.

Blockchains can serve as a reliable and secure way of storing data on contributors to client campaigns. This will allow marketers to pay women and men equally without any discrepancies.

The idea is that by collecting personal data from users on the blockchain, companies will be able to ensure that they are paying both genders equally for the same work.

In short, Crypto can help reduce the gender gap in the marketing industry by:

1) Offering an income opportunity to women who are often not able to find work in places with traditional employment. This is because the crypto space has increased the demand for marketers and many industries struggle to find qualified candidates.

2) It also creates a new, more accessible way for startups and companies to raise money from investors, chancing them less likely to have a male-dominated investor pool.

3). This, in turn, will lead to more diverse companies being created. Moving forward a woman / minority-owned company would able to raise funds with being subject to bias, which will increase diversity within the industry

Bitcoin and blockchain technology are the future - what’s your opinion?