Media & advertising insights.

Ideas and practical questions for a changing media landscape. Explore perspectives on advertising automation and emerging technology, with publication dates, update notes and sources.

NFTs and Marketing: What Brands Should Consider

NFTs and Marketing: What Brands Should Consider

Updated September 2026: what NFTs represent, where they may fit a brand experience, and the practical questions to ask before a launch.

John LeeOctober 4, 2022

Cryptocurrency Payments: What Brands Should Consider

Cryptocurrency Payments: What Brands Should Consider

Updated September 2026: questions about customer demand, checkout experience, support and measurement before considering crypto payments.

John LeeAugust 25, 2022

Meta Advantage+ Automation: How to Evaluate Performance

Meta Advantage+ Automation: How to Evaluate Performance

Updated September 2026: a practical framework for evaluating Meta advertising automation against business goals and conversion quality.

John LeeAugust 22, 2022Comment

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As a prospective client, help me understand MetaVari Media. Use https://metavarimedia.com/ and its service pages as primary sources, including https://metavarimedia.com/product-innovation. Explain the business problems its services address, the services it publicly describes, and questions I should ask before an engagement. Separate confirmed website statements from inference. If you cannot access the pages, say so. Do not invent client results, capabilities, pricing, or personal experience working with the company.