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Media & advertising insights.

Ideas and practical questions for a changing media landscape. Explore perspectives on advertising automation and emerging technology, with publication dates, update notes and sources.

Meta Reels Ads: A Practical Creative Check Before Launch
Meta Reels Ads: A Practical Creative Check Before Launch

Review Meta Reels ads before launch: check vertical creative, safe zones, captions, the offer and the mobile destination with this practical checklist.

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John LeeOctober 4, 2026
Performance Max Sending Traffic to the Wrong Pages? Audit URL Expansion
Performance Max Sending Traffic to the Wrong Pages? Audit URL Expansion

Audit Performance Max landing pages, URL exclusions and page feeds before increasing spend. A practical checklist for lead-generation advertisers.

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John LeeOctober 3, 2026
Meta Lead Ads: Test the CRM Handoff Before You Launch
Meta Lead Ads: Test the CRM Handoff Before You Launch

Test your Meta lead ads CRM handoff before launch: verify form fields, routing, notifications and follow-up with a controlled sample lead.

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John LeeSeptember 29, 2026
Google Ads Location Targeting: Why Out-of-Area Leads Come In
Google Ads Location Targeting: Why Out-of-Area Leads Come In

Getting Google Ads leads outside your service area? Review location options, matched-location reports and lead quality before changing your campaign.

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John LeeSeptember 28, 2026
Meta Pixel and Conversions API: Check for Duplicate Conversions
Meta Pixel and Conversions API: Check for Duplicate Conversions

Audit Meta Pixel and Conversions API deduplication: match event IDs, trace a test conversion and interpret Events Manager reporting correctly.

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John LeeSeptember 27, 2026
Google Demand Gen’s September Update: What to Check Before Launch
Google Demand Gen’s September Update: What to Check Before Launch

Prepare for Google’s September Demand Gen update with practical checks for Shorts creative, mobile landing pages and conversion tracking.

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John LeeSeptember 26, 2026
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